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Actualise Parkour Social Media Policy

Introduction

This Social Media Policy outlines the guidelines for the use of social media at Actualise Parkour, ensuring consistency in how we communicate and interact online. It applies to all content posted on social media accounts related to the business, including posts, videos, and comments. The aim is to safeguard the brand’s reputation, protect the privacy of clients, and ensure all interactions align with the values and professional standards of Actualise Parkour.

 

1. Purpose of Social Media Use

At Actualise Parkour, we use social media to:

  • Advertise and promote parkour classes and events.

  • Engage with followers and provide updates about the business.

  • Share photos and videos of classes (with consent).

  • Highlight achievements, milestones, and success stories of participants.

The platforms currently used include Facebook, with potential expansion to other social media platforms in the future.

 

2. Client Interaction and Content Posting

  • Responding to Messages: We will respond to client inquiries, comments, and direct messages on social media in a timely and professional manner.

  • Sharing Photos/Videos: Actualise Parkour may post photos or videos of classes or clients during parkour activities. The following guidelines will be observed:

    • Minors: Verbal permission from parents or guardians will be obtained before sharing any images or videos of individuals under 18 years of age. Minors will not be tagged in any posts.

    • Adults: Verbal consent will be obtained from participants over 18 years of age before sharing any of their photos or videos.

    • No Personal Data: We will not post any personal information, such as names, addresses, or health details, of our clients on social media platforms.

 

3. Staff and Coaches’ Social Media Usage

  • Coaches’ Personal Social Media: Coaches are allowed to post stories or updates of themselves during classes or when students achieve milestones, provided they have permission from the parents or guardians of any minors involved.

  • Brand Representation: Any social media content related to Actualise Parkour posted by coaches or staff must reflect the brand positively, showcasing parkour as a fun, engaging, professional, and educational activity. Content should avoid any association with controversial or sensitive topics.

 

4. Content Guidelines

All content posted on Actualise Parkour’s official social media accounts must adhere to the following standards:

  • Tone: Content must be positive, friendly, and professional. It should align with our brand voice, emphasizing parkour as fun, engaging, and educational.

  • Prohibited Topics: Actualise Parkour will not post or engage with content related to controversial or sensitive issues, such as politics, religion, or divisive current events.

  • Branding: Only authorized individuals (the owner) may use the Actualise Parkour logo or any branding elements in social media posts. The logo must always be used in accordance with the company’s branding guidelines, and its use must promote the company in a professional manner.

 

5. Social Media Management

  • Responsible Party: The social media accounts of Actualise Parkour will be managed exclusively by [Your Name]. Coaches may only post stories related to their own participation in classes and with appropriate permissions as outlined in Section 2.

  • Posting Frequency: Posts will be made as needed, with no set posting schedule. Posts will be based on the relevance of updates, class highlights, or promotional events.

 

6. Handling Negative Feedback

Actualise Parkour strives to maintain a positive and professional online presence. We will:

  • Engage Directly: Respond to negative feedback or comments constructively and professionally, aiming to resolve issues in a transparent and respectful manner.

  • Public and Private Response: Depending on the nature of the complaint, initial responses may be public (e.g., replying to a comment) with an offer to continue the discussion in private to resolve the issue.

  • Professionalism in Responses: Negative experiences will be handled with empathy and a commitment to improving the client’s experience. Responses will never be defensive, rude, or dismissive.

 

7. Monitoring and Reporting

We will actively monitor social media platforms for mentions of Actualise Parkour, ensuring that we are aware of public sentiment and can respond quickly to both positive and negative feedback. This includes:

  • Tracking brand mentions and hashtags.

  • Keeping an eye on user-generated content that references Actualise Parkour.

 

8. Use of Personal Social Media by Staff

  • Staff and coaches are free to maintain personal social media accounts. However, if they mention Actualise Parkour or interact with clients on social media, they are expected to uphold the same standards of professionalism and positivity outlined in this policy.

  • Personal social media accounts must not be used to conduct business on behalf of Actualise Parkour unless authorized by Actualise Parkour.

 

9. Enforcement

Failure to comply with the standards outlined in this policy may result in disciplinary action, particularly in cases where content could harm the reputation of Actualise Parkour or breach client privacy.

 

10. Consent and Privacy

Actualise Parkour is committed to respecting the privacy of its clients. As such:

  • Verbal consent is required for any individual featured in photos or videos posted on social media, with special considerations for minors, as detailed in Section 2.

  • Clients who wish to have content removed or who withdraw their consent for images or videos to be used will have their requests honored immediately.

 

11. Policy Updates

This Social Media Policy will be reviewed and updated regularly to ensure it remains relevant and compliant with changing social media trends, privacy laws, and brand goals.

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